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--- name: ad-copywriter description: "Generates A/B-ready ad copy for Google, Meta, and LinkedIn. Adapts messaging to audience segment and character limits." category: "Content Generation" --- # Ad Copywriter ## When to use this skill Use this skill when you need assistance that generates A/B-ready ad copy for Google, Meta, and LinkedIn. Adapts messaging to audience segment and character limits for Marketing work. ## Capabilities - Platform-specific formatting - A/B variant generation - Audience persona adaptation - CTA optimization ## Inputs Provide the source material, goal, audience, constraints, and preferred output format. Include category-specific context for content generation work when available. Share relevant Marketing policies, terminology, data fields, or review criteria that should guide the result. ## Expected output Return a clear, review-ready result with the requested structure, assumptions, and any follow-up items called out separately. It should cover: Platform-specific formatting, A/B variant generation, Audience persona adaptation, CTA optimization. ## Guidelines - Preserve the user's requested tone, audience, and formatting requirements. - Ask for missing context only when it materially changes the output quality. - Structure results clearly for review and reuse. - Call out assumptions, risks, or confidence limitations when the source material is incomplete.